How Much Does A Delegate Cost? $12 Million For Michael Bloomberg


( – Former New York City Mayor Michael Bloomberg has spent millions of dollars of his own money campaigning for the Democratic nomination for president thus far. The result: It’s cost him roughly $12 million per delegate he’s won.

The morning after Super Tuesday, Bloomberg has claimed only 44 delegates, putting him in fourth place in the race — way behind the leaders, Joe Biden and Bernie Sanders.

For weeks now, it was clear that Bloomberg would be using an unorthodox style of campaigning — spending loads of money advertising in Super Tuesday states in hopes of gaining momentum for the run up to the Democratic National Convention in July. But his money simply didn’t translate into results. In all, he spent roughly $180 million advertising in Super Tuesday states, including $100 million in California and Texas.

In addition to the money he spent flooding the airwaves with advertising, Bloomberg hired what he called “deputy digital organizers.” They were paid upward of $2,500 each month to text personal contacts of theirs about how great Bloomberg is, and they were to do it once a week at minimum. In addition, they were required to post pro-Bloomberg messages to every social media account they owned.

It was certainly an unorthodox strategy, an expensive one, and one that doesn’t look like it paid off.

Despite his poor results during Super Tuesday, Bloomberg tried to paint a positive picture to supporters in Florida Tuesday night. In part, he said:

“Here’s what is clear. No matter how many delegates we win tonight, we have done something no one else thought was possible: In just three months, we’ve gone from 1 percent in the polls to being a contender for the Democratic nomination for president.”

It seems that Bloomberg may have a different definition of the word “contender” than most people do. Or maybe he was just putting on a positive face for his supporters in a state that has yet to hold its primary election.

Sources have said that Bloomberg is actually meeting with his top staffers on Wednesday to re-assess his campaign going forward. While he may not drop out of the race just yet, the new strategy could be to cut back on the ridiculous advertising spending he’s done so far — or maybe take a more traditional approach.

Democratic voters haven’t been sucked in by Bloomberg’s ad spends thus far, and they probably also weren’t impressed by his “performances” at two recent televised Democratic candidate debates. At those — the first time Bloomberg got on stage with other more traditional candidates — he was slammed and attacked repeatedly by his competition, specifically Elizabeth Warren, who sits one spot ahead of him in terms of the number of delegates won.

Bloomberg was attacked for his past treatment of women, his past controversial policies and the fact that he’s supported people in both parties.

The saying goes that money can’t buy happiness, and in Bloomberg’s case, it can’t buy delegates.